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Protocol International Logo

Protocol International is a global consulting firm focusing on professional behavior, interpersonal skills and business development.

Our Work
Our expertise is developing programs on international protocol, cultural awareness, business etiquette and image training that prepares professionals with the critical behaviors necessary to build lasting business relationships and add value to their businesses and organization.

Our Clients
We work with corporate executives, athletes, colleges and universities, professional organizations, international clients and more to provide helpful coaching, education, and workshops that focus on empowering skills like domestic and international business protocol and corporate etiquette, networking, dining skills, and professional image strategies.

Rules of Engagement: How to Win at Dining with Clients and Other Important People Book Cover

Rules of Engagement: How to Win at Dining with Clients and Other Important People

In a rapid changing world, the way we do business can be daunting. Basic rules of engagement are universal and social skills are the saving grace in many interactions.The Rules of Engagement is a playbook of etiquette essentials for establishing positive first and last impressions. Knowing what to do during a business dinner is just as important as knowing what not to do.

"Business protocol is about Impression Management: managing your image, your reputation, your brand and the impression you leave on others. People do business with people they like and trust."

— Cheryl Walker Robertson, Chief Executive Officer


We deliver transformative training and coaching for today’s executives and tomorrow’s leaders. Our divisions include: Corporate, Elite Athlete, Entrepreneurship, International, College & University, and Youth.



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We value the amazing companies and organizations that work with us to provide protocol training and business development across multiple sectors. For more information about working with us, Contact Us.


”I was able to enjoy the event and took away insightful lessons on professional development because Cheryl created a wonderful learning environment.”

— Marvellous I., NBA

"This is just a short note to thank you for the lively and engaging “low tea” odyssey experience. I appreciate you and your support and look forward to serving tea together at La Maison Michelle!"

— Michelle, May 2019

“I’ve had a chance to meet and work with a phenomenal woman on developing my skills that will be everlasting. From day one, when she walked in the room you could see from her presence that she meant business. I found her to be more than a facilitator and coach but rather a friend guiding me on the path to success.”

— Intern from Pitney Bowes

“As a result of making the investment of working with Cheryl and the Protocol International team, I received the promotions I desired and have been afforded opportunities and experiences beyond my wildest imagination. Today, I am living my dream."

"I highly recommend working with Cheryl B. Walker Robertson and Protocol International.

— Sheri L. Cooks

“By understanding the cultural, historical, and economic tradition of the Korean people, we were able to conduct business, and engage in meaningful interaction more effectively. As we develop international trade relations with other regions of the world, we hope to further utilize Protocol to be our advance agent, interpreter, and social ambassador.”

— Curtis Jones, Jr., President and CEO, Philadelphia Commercial Development Corporation

“Good content Cheryl! Presented so elegantly and also so needed.. I think companies assume everyone is skilled in these areas. Your workshop demonstrates what we sometimes don’t know. Thanks for spreading the awareness.”

— Cathy C. Smith, Sr. Executive HSBC

“Great pleasure to have worked with you on yesterday’s webinar - I really enjoyed your presentation and I look forward to working with you in the future. The information that you provided will continue to be very useful to the Make Mine a Million $ Business Community as it will be archived on our site.”

— Mary Olushoga, Count Me In Make Mine A Million

“Thank you so very much. The Protocol training was wonderful. I am a witness and beneficiary of your trainings. Every subject you covered is a reality in what we always need to do. Thank you again. Please organize again and come back here and present more protocol workshops. I know the response will be wonderful. Our Government will always support you.”

— Peter Kangethe, Kenyan Embassy

“It was such a pleasure meeting you at the Creating Connections program last evening. I thoroughly enjoyed talking to you, participating in your workshop and learning more about your business. Your presentation was both entertaining and informative!”

— Teresa Watkins, Time, Sweet Time

“Thank you for your participation at our 10th annual NO LIMITS Career Day at New York City College of Technology. To date, our feedback has been overwhelmingly positive. We have achieved our main objective - to provide over 120+ young people with practical and real world advice about career paths and academic options through a full-day of activities focusing on career development.”

— The Urban Network and No Limits Career Day Committee

"I am emailing to inform you that I attended a wonderful seminar/training over the weekend about "Effective Networking." Just let me state that the trainer was most wonderful. She was enthusiastic, interactive, and was able to relate well to the participants. I would like to recommend her for trainings here at the Judiciary. The name of the company is Protocol International, Inc.”

— Angelica Eason - CSO1, New Jersey Superior Court of NJ

“Your training has been a wonderful experience to all of us in very different ways, and I am so thankful to have had this great opportunity to retrieve important strategies to improve myself. You are truly inspiring, and one day, I hope to be successful as you are. Thank you Cheryl so much for the wonderful classes!! Please keep in touch!"

— Kaoka Kumagai, KMHP

“I want to tell you – your presentation today was just what I needed to take me to the next level...I now have some homework and some refreshing of old bad habits too work on! I would have loved the opportunity to talk in person and learn more about your company and background. I will check out your sites over the weekend and mention your presentation at my weekly development meeting. Your topic would help us all perform better and improve our development efforts for my organization.”

- CHRISTUS Foundation for HealthCare.

"You were absolutely delightful. I'm glad to know the proper placement of a nameplate, how to make the appropriate eye contact and stand when giving a handshake, all reminders of what I learned so long ago at the Air Force Academy. Even though I'm consistently the top producer in the office, I can see that I'm missing the boat on the networking because I spend too much time networking with associates and friends at these functions. I'll have to use your Buddy strategy to "work the room in the most effective manner possible. Once again, thanks for all of your ideas, your bubbly presentation and your positively infectious attitude."

- Bert Foster, Prudential

"Cheryl: Bravo! Bravo! Bravo! I not only enjoyed your presentation but also found it to be timely and user friendly. I am taking your tips to heart and will test them out at my next seminar or meeting.

- Mary Williams, State Farm

This Month's Featured Division

Elite Athlete Division

There’s More to Being an Athlete Than Performance at Game Time

Protocol International helps today’s elite athletes establish and maintain a professional and polished brand that best represents your team, your organization, your community, your family, and yourself. Athletes can discover the right techniques and tools to excel in any business or social engagement, whether networking within the league or dining with coaches and sponsors.

Partner with Protocol International for elite athlete workshops that encompass communication skills, image enhancement, branding, personal marketing, social media etiquette, closing the deal, and much more.

Recent News

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What's Your Gym Game Look Like?

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Follow Us on Instagram @protocolinternational

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Contact Information

We Can Help You If…

  • You want to enhance and upgrade your business skill set for you, your partners, and or your family.

  • You are responsible for the brand, the development, and the behavior of your team.

  • You are traveling internationally for business and need to know the protocol and etiquette in the country you are traveling to.

  • You want your team to be aware of who and what they represent off court.

Contact us for more information.

For answers to your protocol questions, fill out the form below and press “Send”. We’ll respond within 24 hours. All submissions are kept confidential.